I Will Ride
I Will Ride is a grassroots movement filled with young college professionals looking to advance their careers through the California High-Speed Rail project. Since 2008, students have pledged their support on campuses all over California including Bakersfield, Merced, Fresno and Sacramento.
The purpose of the I Will Ride Program is to connect college students and professionals with their peers who support the construction of the California High-Speed train project and mass transit systems throughout California. We are a catalyst for college students to network with professionals, engage in learning opportunities, provide leadership development, and to learn about internship and career opportunities.
Rose Strategic Communications manages the I Will Ride brand and coordinates community outreach. Some of the marketing collateral RSC produces is videos, brochures, posters, apparel, social media management, and so on.